Mortality salience is a psychological concept that refers to the awareness and conscious consideration of one's own mortality. Research in this area explores how thoughts and reminders of death influence a person's attitudes, behaviors, and emotions. Studies have shown that mortality salience can lead individuals to prioritize certain values, beliefs, and goals, as well as affect their decision-making processes, sense of identity, and interpersonal relationships. This research area has implications for understanding how people cope with the fear of death and how mortality awareness impacts various aspects of human cognition and behavior.